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Tips on how this lockdown holiday can be used as a great opportunity to market your services your customers through their mobiles

• Explore one new technology and test with it : It seems like every week a new disruptive technology emerges. Holidays are excellent times to explore these technologies and see if they can be useful for engaging with your customers. Rather than finding ways to combat these disruptors, embrace them. Dedicate a small budget to …

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How is AI causing disruption in the b2b sales space

From being an intelligent organization to becoming an extremely powerful artificially intelligent organization, this transition is fast happening and every organization is trying its best to catch up with the pace of transition. Data is a really crucial asset for any organization and its decision making process. Getting fed with quality set of analyzed data …

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Why should a business invest more in Marketing Technology?

Unlike any business process, marketing is evolving faster than any other process for any organization. Companies are seen investing more than ever on their marketing. This is purely possible because of the tools that have come to their aid. Yes, we are talking about the digital or technological aid which keeps feeding the organization with …

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How Facebook’s Removing Instagram Likes Affects Digital Marketing Strategy

Instagram announced last week that it is testing the removal of ‘likes’ from public visibility. Instagram’s parent company Facebook said its aim is to remove the pressure of achieving a lot of ‘likes’ which can have an adverse effect on users. This is a reaction to the larger conversation on the possible impact to mental …

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HELPING YOU SELECT YOUR DISASTER RECOVERY SOLUTION

Before we start exploring solutions, lets first understand what disaster recovery is and why is it important for any organization today. Disaster recovery as a service (DRaaS) is a cloud computing and backup service model that uses cloud resources to protect applications and data from disruption caused by disaster. It gives an organization a total …

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Why detailed data analysis from various angles is very important for any retailer.

Any successful campaign is gauged by the return on Investment that the campaign is able to drive for the firm. One of the top global analytics and advisory firm which delivers analytics solutions to help solve critical business problems had carried out a successful research on a marrket basket analysis for a leading retailer. Market …

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